“Baby One More Time”Britney Spears celebrates 25-year anniversary

Britney Spears is giving fans a blast from the past on Snapchat to celebrate the 25th anniversary of her debut album Baby One More Time.

The pop icon, now 42, has teamed up with the app to pay tribute to the record, which dropped on January 12, 1999, to create immersive experiences and more.

Snapchat users can dive into a series of lens features inspired by crazy and sometimes album hits. A stand-out feature allows wearers to sit in a virtually Letterman-style jacket with a pink and white design complete with the letters ‘Spears’, echoing his iconic Baby One Movetime video. Is.

For those feeling the groove, another Lens feature allows fans to virtually dance like it’s 1999, simulating the shoulder movements displayed by Britney in the iconic video. Fans can also sprinkle their Snaps with favorite tracks and remixes from the album and participate in a Spotlight Challenge to show off their best “house dance” for a chance to win a share of a $20,000 cash prize.

To enter the competition, go to Spotlight, tap the trending symbol, select Challenge and show off your dance moves using the Snapchat camera. For those hungry for behind-the-scenes content, following Spears on Snapchat opens doors to exclusive footage from the making of the Baby One More Time music video, clips of memorable performances and much more.

Britney’s debut album, made with legendary pop producers Max Martin and Rami Yacoub, catapulted her to pop superstardom and remains one of the best-selling albums of all time.

With the release’s 25th anniversary, Snapchat users can dig back into nostalgia and celebrate the iconic pop journey that began with those unforgettable schoolgirl vibes.

Britney Spears is giving fans a blast from the past on Snapchat to celebrate the 25th anniversary of her debut album Baby One More Time.

The pop icon, now 42, has teamed up with the app to unleash a wave of augmented reality experiences and more, paying homage to the record that dropped on Jan. 12, 1999.

Snapchatters can dive into a series of Lens features inspired by the album’s hits, like Crazy and Sometimes. One standout feature lets users virtually rock a letterman-style jacket with a pink and white design, complete with “Spears” lettering, echoing her iconic Baby One More Time music video.